Making Your Mark With The Millennials

The generational cohort spawned by the Baby Boomers is variously referred to by sociologists as "Generation Y," “Cyberboomers,” the “Echo Boom” or the “Millennial Generation”---or more simply, “The Millennials.” Weaned on digital technology in the midst of the information age (they could surf the Net before they could walk), these young folks are introspective, highly critical, and mighty independent (they make cold, calculating Gen-Xers seem warm and fuzzy by comparison).